Customer Lifecycle Analysis in Real Estate-What Companies Are Doing This Right?

Carrie J. Little, BS, MS

 Customer Lifecycle Analysis in Real Estate-What Companies Are Doing This Right?

Author:  Carrie Bey-Little  January 27, 2015

The Customer lifecycle in Real Estate is much different than the retail industry.  When working with Buyers and Sellers an agent will have a similar lifecycle with the potential of a new lifecycle after the home is purchased or sold.  When working with a new buyer the lifecycle is as follows:

1. Works with a Real Estate agent to
   1. Purchase a home
   2. The agent negotiates the deal for the buyer
   3. Once a deal is agreed upon the buyer’s agent maintains a relationship with the buyer
   4. Assists with the inspector, appraiser and attorney depending on the market. (all markets don’t always work with attorneys)
2. The Real Estate agent follows up on contingency dates and buyer updates
3. Follows up until the home is closed (in many cases the Buyer Lifecycle Analysis ends)
4. Good agents…

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